Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Cool Hunt, What's wrong with you, my boyfriend dressed like that…
The Cool Hunt
Baysie recruited Deedee from her boutique because she had an eye for cool stuff. They are cool hunters for converse
They designed the One star sandals, because she noticed LA girls wearing sandals like cholas.
-
They remain friends today even though one works at rebox and the other in trendforecasting. They still chat about the art of coolhunting.
-
They are fanatics of the world, constantly taking in things, and embracing their uniqueness.
-
-
-
L report
20,000 for ad companies to know what the cool kids like
what is a cool hunt?
-
it is difficult to say all that is involved with a cool hunt, there is a lot that goes into it.
-
-
-
-
Hush Puppies
-
-
Kids from thriftshops, were the innovators
-
-
-
How trends work
Diffusion researchers
-
hybrid seed corn
The innovators relied on advertising, farm journals and seed sailesmen.
everyone else made hsi decision overwhelmingly because the example and opinions of neighbors and peers
What's wrong with you, my boyfriend dressed like that in the 8th grade?
-
-
-
-
The quicker the chase, the quicker the flight
The faster they make ideas accessible, the less cool they become. It's fleeting.
