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SU2- PR - Coggle Diagram

- - - - Features
        
        Public skeptical
        
        Carries branded content
      - E.g. websites, social media (FB), blogs
    - - E.g. publicity, word-of-mouth, social media, interest sharing (youtube)
    - - Categories
        
        Place-based e.g. billboards, stadium ads
        
        Online e.g. banner, search ads
        
        Print e.g. newspaper, magazines
        
        Broadcast e.g. TV, movie trailers
      - Features
        
        Msg- total control (how, when is delivered)
        
        Public skeptical
  - - - Advocacy ads- support social causes; deliver point-of-view msg
  - - - Primary medium for PR msg
      - Media- controls msgs (what, how to present)
        
        Based on news value- timeliness, proximity, impact, human interest
    - - Issue press/media kit- background info, encouraging reporters attendance
      - Media tours- press conference on wheels
- - - - Media relations- developing media contacts
      - Employee relations- communicate info to employees
      - Financial relations- communications aimed at financial community e.g. investor meetings, annual report
      - Community relations- good cause e.g. cause marketing
      - Public affairs- addresses govt/regulation-related issues e.g. lobbying
      - Customer relations- attract, keep cust (overlaps with ads)
    - - Corporate reputation management- boost stakeholders' trust
      - Crisis management
        
        Anticipate
        
        Crisis plan- how to deal with bad news, ease dmg
      - Public communication campaign
        
        Change public opinion
        
        Discourage socially harmful behaviours e.g. drink-driving
      - Fund-raising (NPO)- aimed at potential donors