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SWOT Analysis - Coggle Diagram
SWOT Analysis
Weaknesses
Skills gap
Invest in training & more effective recruitment
Over dependence on a single product
Diversify the product portfolio by entering new markets
Poor quality
Invest in quality assurance
High fixed costs
Examine potential for outsourcing or offshoring
Stands for 4 things
Weaknesses
Internal
Relate to the present situation
Opportunities
External
Relate to changes in the environment which will impact the business
Strengths
Threats
Aims to discover
What the business does better than the competition
What competitors do better
Whether it is making the most of the opportunities available
How a business should respond to changes in its external environment
Using SWOT analysis
Match
Strengths + weaknesses
Convert
Weaknesses --> Strengths