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COMMS 309 Silllybus - Coggle Diagram
COMMS 309 Silllybus
Requirements
attend class (most of grade)
Read the texts (quizzes)
Read current events daily 15 min
From
adage.com
creativity.com
smartbrief.com
adweek.com
new york times business, media and advertising section
adweek.com :
Think with Google
GROUP WORK
Give presentations (be creative)
do qualitative research
complete assignments
Objectives
learn to solve clients marketing problems
understand qualitative data + get insights
make presentations that show strategy and research
learn to make brand models and creative briefs
Comms professionalism rules