Unit 2

supply

demand

Definition: the quantity of a good or service that a consumer or group of consumers are willing and able to purchase at z given price in a given time period

Law of Demand: There is an inverse relationship between price and quantity demanded. EX) when the price goes down for cips, the quantity consumers buy will increase

Factors(reason demand curve is downward)

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The substitution effect

The law of diminishing marginal utility

Income effect

Changes in price affect the purchasing power of consumers' income

Changes in price motivate consumers to buy relatively cheaper substitutes goods

As you continue to consume a given product, you will eventually get less additional utility (satisfaction) from each unit you consume.

Factors of shifting the demand curve

Income (Normal goods, inferior goods, and unrelated goods)

Price of related goods (Substitutes and Compliments)

Expectations

Government policy

Demographic change

Taste/ Preferences

Numbers of Consumers

Law of Supply: There is a direct relationship between price and quantity supplied

Factors of shifting the supply curve

Definition: the quantity of goods that producers will produce and sell at a given price over a particular time period, ceteris paribus.

Change in technology

Government involvement (Tax&Subsidies)

Number of Producers

Future expectations

Supply Stock

Price of related goods

Cost of Production

When the price goes up for milk, the quantity producers make will increase. (can make more profit)

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