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Transformation - Coggle Diagram
Transformation
Passenger Demand
Demand for North American travel grows as a larger share of global travel
AA has a strong domestic market
Competition from DAL
Potential for WN to launch DFW flights
Domestic traffic grows
Passengers prefer direct flights
Connecting traffic still strong
Passenger prefer smaller regional airports
Demand for business travel reduced
Less international conference travel
International travel declines
Less travel to vulnerable regions
drop in demand to areas travelers don't feel are safe
Premium travel profitable to airlines
Focus on core markets at the expense of secondary markets
Airline capacity reduced
AA smaller by up to 25%
Terminal F deferred
Cut International capacity more than domestic
Reduce frequencies at core routes
Keep all spokes
OA's opportunity growth available at DFW
DFW is a smaller hub but a core hub for AA
Airline bankruptcy and industry consolidation
Increase in code share/JBA
Health and Safety
Touchless customer journey
Technology and innovation
Biometric screening
Airport cleanliness certification/standard
(Covid Approved)
Require additional approved PPE while traveling
Social distancing
New design standards for common areas throughout terminal
Floor markings
Airlines adopt new boarding and seat assignment procedure
Middle seats blocked
Inventory restrictions
Same costs fewer passengers
New RM strategy
New queuing protocol TSA/CBP
More space
New technology
CBP Biometrics and TSA technology
Customer anxiety elevated
Government protectionist policies
Health passport via biometric screening
New health related trusted traveler program
Global standards/certifications for industry cleanliness (Hotels, Airports, Transportation)
New norms for safety cleanliness and hygiene
New technology
Thermal cameras
Touchless environment
Customer journey is revised
Self serve / robotic systems for baggage
AaaS business opportunities like sanitizing luggage, wrap luggage, face coverings
Different check in opportunities
Cashless/cardless environment
less use for money exchange
Higher use of PDA to monitor airport standards
Crowd control monitoring
UV lighting
Deeper cleaning of aircrafts leading to longer connection times
Social distancing
New queuing protocol for TSA/CBP
Longer wait times
Earlier arrival
Passengers have designated arrival times for checkin
Controlled access to check-in counter
Common use lounge space restricted
Less revenue from shopping/concessions
Miss connections
Adds anxiety to the customer journey
Opportunity for DFW Lounge (additional space)
Biometric capability
Enables touchless processing
Increases efficiency and speed
Reduces anxiety
Terminal dwell time increases
Increase shopping/dining
Requires registration
Data privacy issues
Concessions
Increase grab and go, decrease dine in options
Rethink concessions mix
Online ordering increase
Use of app ordering, Uber eats for airport
Dwell time decreases
Reduced duty free shopping
Airlines increase turn times
Increase in MCT
Reduces aircraft utilization
Reduces the number of connecting itineraries
Reduce total number of banks
Reduces gate utilization
Increase hard-stand operations
Restructure seating in common areas
Reconfigure gate hold area
Less seating for passengers
Airlines adopt new boarding and seat assignment procedure
Middle seats blocked
Inventory restrictions
Same costs fewer passengers
New RM strategy