Please enable JavaScript.

Coggle requires JavaScript to display documents.

lead - Coggle Diagram

- - - - too common
    - - personalized
  - - - email
      - phone
      - social
      - voice mail
  - - - industry
      - employee size
      - technology size
      - revenue size
      - location
    - - title
      - seniority level
      - department
      - role
- - - - what do you know about someone
        
        demographic info
        
        geographies
        
        job title
        
        company info
        
        size
        
        type
        
        industry
        
        B2B/B2C company
      - score
        
        D
        
        C
        
        B
        
        A
    - - how engage the prospect is with your product
        
        social engagement
        
        social media clicks
        
        shares
        
        comments
        
        online behaviour
        
        downloads
        
        lead submissions
        
        webminar attendees
        
        pageviews
        
        spam detection
        
        spam tracking/scrubbing
        
        email engagement
        
        email click-through-rate (CTR)
        
        opens
        
        timing
        
        between the last 7 days
        
        between the last 8 - 14 days
        
        more than 15 days
      - score
        
        2
        
        3
        
        1
        
        4
  - - - send specific "why now" messaging
      - right prospect, no interest
    - - not ideal prospect, very interested
      - continue to nurture and profile to determine a good fit
    - - good fit, very interested
      - send sales queue for immediate follow up
    - - wrong fit, no interest
      - fulfill any requests and segment out