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marketing environment - Coggle Diagram

- - - - marketing management takes other company group into account such as top management, finance and R&D.
    - - provide the resources such as raw materials to produce goods and services.
    - - firms that help the company by promoting,selling and distributing the goods to final buyers.
    - - consumer,business,reseller,government,international
    - - firns must gain strategic advantage by positioning their offerings strongly against competitors' offerings.
    - - any group that has an actual or potential interest or impact towards the organization's ability to achieve its objectives such as media publics, government and local public.
- - - - major interest to marketers because it involves people and people make up markets.
    - - changes in consumer spending
      - income distribution
    - - physical environment and the natural resources that are needed as inputs by marketers
    - - most dramatic force in changing the marketplace
    - - legislation regulating business is intended to protect
        
        companies from each other
        
        consumers from unfair business practices
        
        the interests of society against unrestrained business behavior
    - - consists of institutions and other forces that affect a society's basic values,perception and behaviors.
        
        core beliefs and values
        
        secondary beliefs and values