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Marketing Audit - Coggle Diagram

- - - - Dynamic search
      - Local
      - Smart shopping
      - Local services
      - Shopping
      - Smart
      - Search
      - App
  - - - Cost
      - Avg. CPM
      - Avg. CPC
      - Avg. cost per engagement (showcase, gallery ads)
    - - Conversion rate
      - Conversion value and revenue
      - Conversion
      - Cost per conversion/CPA
      - Cross-device conversions
      - Message palatals
      - Call details
      - Store purchases
      - Store visits
      - Return on ad spend
    - - Relative CTR
      - Click share
      - Page feeds
      - Rules
    - - Impressions (absolute top), %
      - Impressions (top), %
      - Impressions
      - Quality score
      - Clicks
      - Engagement (showcase, gallery ads)
      - Click-through rate
    - - Cross profit
      - Revenue
      - Cost of goods sold
      - Avg. cart size
      - Orders
      - Avg. order value