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C10: MARKETING, COMPETITION & THE CUSTOMER - Coggle Diagram
C10: MARKETING, COMPETITION & THE CUSTOMER
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NICHE MARKETING
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DISADVANTAGES
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IF DEMAND CHANGE, BUSINESS WILL FAIL AS RISK IS NOT SPREAD OUT
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MARKET SEGMENTATION
BENEFITS
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SOMETIMES IDENTIFIES SEGMENT OF CONSUMERS WITH VERY SPECIFIC NEEDS NOT CURRENTLY BEING SATISFIED → NICHE MARKETING OPPURTUNITY
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