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Pract. Guide to act. Plan Part 1, Questions, MAKE FRIENDS WITH EVERYONE …
Pract. Guide to act. Plan
Part 1
What’s in a name
The many titles of planners are usually the same job (ex. Marketplace planner, strategic planners, brand planners)
Account planners
To find out what the consumer needs and wants and what to say to them
Media planners
Figuring out where and when to say it
Goes hand and hand with creative
UX planner
Helping plan experience and dialogue
Most important thing is to collaborate with EVERYONE to understand what the consumer needs and deliver it :)
Job Descriptions vs. Reality
Account planners are flexible and ready for anything
Who’s who at the agency?
Account Managers
Client babysitter
Other planners
Don’t see each other a lot
Media planners
Research librarian
UX DESIGNERS
Vendors
Clients
Not all clients are created equal
Educate your clients
Become friends with clients in charge of research
Questions
What skills does an account planner need?
What responsibilities do they have?
Do their responsibilities differ in different agencies?
How much are they paid?
MAKE FRIENDS WITH EVERYONE :)
