Please enable JavaScript.

Coggle requires JavaScript to display documents.

SMMC G1_[TP2]_Internal Assessment of the Firm, Group member, [3-3]…

- - - - Inbound logistics
      - operations
        
        outsourcing
      - outbound logistics
        
        Xiaomi express delivery
        
        zero Inventories
        
        the number of distribution centers
      - marketing and sales
        
        high cost–performance ratio
        
        brand loyalty
        
        online shopping
        
        bricks and mortar
        
        ecological chain products
      - service
        
        Internet
        
        retail
    - - infrastructure
        
        MIUI
        
        Xiaomi cloud drive
      - technology development
        
        AIoT
      - human resources management
        
        employee become fans
        
        no KPI
        
        team first, product second
      - procurement
        
        procurement committee
- - - - an overseas manufacturing contract
  - - - limited in China
  - - - Wintek
      - Qualcomm
      - TSMC
    - - global component supplier
      - component manufacturing plant
- - - - mobile phones are good quality and cost-effective
      - MIUI system
    - - Weibo marketing
        
        new Internet communication channels such as Weibo and forums
        
        allows these users to participate in the development
      - Hunger marketing
        
        restricts the supply of product to achieve the phenomenon of excess demand
        
        Making customers hungry thus having strong desire to buy products
      - Word-of-mouth marketing
        
        "Mi fans" word of mouth
        
        save advertising costs
  - - - the pursuit of fashion personality
        and users who require relatively low prices and high-cost performance
    - - focus on independent research and development of high-end smart phones
  - - - direct Internet sales
      - cut down the operating costs
      - reduces the terminal sales price
    - - Remove unnecessary hardware, functions and hidden costs
      - Select the manufacturing process and accessories of cost-effective
- - - - Build your own ecosystem and connect all users together
      - The millet official has established a forum for the exchange of MI fans
      - There are other channels of communication, such as user evaluation of Xiaomi's own products, including software.
      - Good after-sales service such as online customer service and Xiaomi's House is also considered
  - - - seven people
    - - R & D
        
        40%
      - User communication
        
        60%
  - - - Operating system advantages
      - Ability to integrate resources
    - - Internet
        
        Mutual Entertainment、Cloud Service、 Film Industry 、Finance
      - New Retail
        
        Xiaomi Mall、 Xiaomi House 、Xiaomi Youpin
      - Hardware
        
        TV mobile、 phone 、ecological chain、 router
- - - - 2012 US $ 4 billion
      - 2010 US $ 250 million
      - 2013 US $ 10 billion
      - 2011 US $ 1 billion
  - - - Mobile phones, tablets, stereos, watches, cameras, air purifiers, power banks
    - - Manufacturing plant, R & D center, Xiaomi direct store
- - - - Innovative technology
- - - - from different fields
    - - internal resource layout
      - talent management model
- - - - to high-end market
    - - high-quality
        
        products
      - differentiated
    - - changes in market environment
      - purchase power increases
        
        Chinese buyers
      - retreat from "cost-effectiveness" halo
    - - changes in competitor
        
        changes in competitive environment
      - imitation from competitors
        
        Huawei
    - - produced
        
        Xiaomi note
        
        Xiaomi mix
  - - - only way for evolution of "Guerrilla"
    - - organization structure
    - - use online and offline integration
      - more efficient retail
      - use Internet tools / methods
        
        achieve convergence
      - service center
        
        transformed into
        
        offline experience retail store
    - - inevitable choice
        
        from entrepreneurial to mature stage
        
        ability of fine management
    - - promote reasonable deployment
        
        field of breakthrough innovation
        
        more elaborate / differentiated competitive business areas
      - focus on key resources
    - - While changing the industry, it is also being changed.
      - rise of smartphone business
      - Internet of Things era
      - New retail layout
      - Xiaomi Ecological Chain
      - globalization
  - - - cost-effective Internet mobile phone concept
        
        industry's "catfish"
        
        promoted rapid popularization of domestic smartphones
      - unique hunger marketing methods
      - occupy a place in smartphone market
    - - quality and function
      - pursue ultimate
        
        price
        
        performance ratio
        
        quality and experience
      - combination
        
        low cost
        
        differentiation