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marketing - Coggle Diagram
marketing
2.1 the role of marketing
it has a number of roles and businesses
it plays a key part in a businesses success
small businesses may not marker themselves
2.4 the marketing mix
price
competitor pricing
cost plus pricing
penetration pricing
skimming
promotional pricing
place
can be divided into physical and digital
where the product is sold and the distribution method
smaller businesses have a simpler method of distribution where as its the opposite for larger ones
promotion
product
for technology products innovation is vital
design is very impotant
branding is quickly becoming very important
having a varied product mix is helpful
length of product life cycle is not the same
businesses invest large sums of money in research and development to keep products ahead
2.3 market segmentation
2.2 market research