Please enable JavaScript.

Coggle requires JavaScript to display documents.

NIKE, efsd - Coggle Diagram

- - - - Horizontal integration
        
        Nike and Umbro ltd are in the same industry and which operate at the same stage of the production process are combined
      - October 23, 2007 NIke bought Umbro ltd. for $582 million
      - WHY?
        
        to focus on the Nike brand and other complementary brands.
        
        This dynamic alignment of Umbro and Nike, with our complementary strengths and numerous ways to segment and grow the market, will lead the game at every level throughout the world.
        
        We are fully committed to helping Umbro reach its full potential, and we are delighted that Umbro’s board is unanimous in its support of our offer.”
        
        Basically combine into a stronger force to bring out the full potential of Umbro ltd. PROFIT
      - Soccer athletic wear
    - - In July 2003, Nike paid $309 million to acquire Converse
      - In January 2013, Converse announced plans for a new headquarters building, and moved in April 2015. It was constructed near North Station in downtown Boston,
        
        Converse will allow Nike to sell athletic products at retailers like Wal-Mart and Target, without diluting Nike's elite image and higher prices.
        
        ''This is an opportunity for Nike to take a brand to the mass-market channel,'' said Mr. Jones, who said his firm neither owned Nike shares nor did work for the company. ''Mass merchandising is the last frontier for Nike. They will be going into the right channel at the right price and with the right product.''
        
        WHY?
      - Horizontal integration
        
        And Nike and Converse are businesses in the same industry and which operate at the same stage of the production process are combined.
        
        And Nike and Converse are businesses in the same industry and which operate at the same stage of the production process are combined.
      - Clothings and athletic wear
    - - Bought in feb 22,2002 for an undisclosed amount
        
        Sold to bluestar allieance for an undisclosed amount in 2019
      - A Swimwear company
      - WHY?
      - Horizontal integration