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Blackbird Printing Company / Concept - Coggle Diagram
Blackbird Printing Company / Concept
Customer Problem
What It Solves
Customer need for unique apparel
Longer turnover rate from competitors
Customer need for branding and advertisement
Problems With Alternatives
Often have a minimum quantity requirement
Longer wait time to receive orders
Competitors wont accept customer-supplied apparel
How Is It Different
Customers can supply their own apparel for printing
Able to discuss artwork and printing options instead of just uploading an image and hoping for the right outcome
Focused service provides quicker results
How It Solves
Customers can submit own artwork or request a design
Special requests or deadlines can be accomodated
Provides a place for customers to discuss their expectations in person
Who Will Buy
Competitive Advantage
Lower overhead by not being a large manufacturer
Able to provide flexible pricing when needed
Able to reach out to potential customers first to establish contact
Customer Benefits
Add-ons and adjustments can be made without placing a separate order
Communication with a person rather than a website
Able to reorder easily and receive an identical product
Why Buy
Flexible scheduling allows for quicker turnover
Personal interest in each job rather than viewing it as just another way to make profit
I have experience in printing many types of custom jobs on a variety of substrates
Potential Customers
Event organizers and non-profit groups
School clubs and athletic teams
Companies looking for employee apparel (e.g.: restaurants, bars, local businesses)