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DS 2.0 Lockdown Plan, Problems 2.0, Recruitment, Advertising, Problems,…

- - - - PDF collateral
- - - - Outreach ambassador vs. month their signup counts towards
        
        Get paid for month before last
  - - - Sign up = completion and payout
        
        If a signup is the only step, that's 100% payout to whoever got it
      - Door to door
        
        3
      - Giving a leaflet (home or street)
        
        1
      - Posters
        
        1
      - Someone joining the community page
        
        2
      - Video Calls
        
        3 (Community A only)
      - Venue Outreach
        
        2
      - Causes in action
        
        4 (Community A, running the session chatting to someone interested in signing up)
        
        2 (Outreach person joining in and chatting to someone interested in signing up)
      - Events?
        
        4 (Community A hosting the event and talking to someone)
        
        2 (Outreach attending the event and talking to someone)
      - Adding someone to an email list
        
        1
      - Social media adverts
        
        1
      - Phone calls
        
        2
      - Divide the £120 by the amount of nudges taken to achieve it.
        
        Example: someone does nudges = 10, another nudges = 5.
        Splits 66% / 33%.
      - Sign up
        
        5
    - - What is the target to earn the base salary?
      - Are they getting paid regardless of sale but instead nudges down a path?
        
        So who pays for that? (Negative cash flow)
      - For ambassadors and outreach?
        
        (RESOLVED) There needs to be a different pay structure and responsibility for ambassador
      - How common is a base salary?
      - Who's gets a base salary, community A and/or outreach?
- - - - We probably need one England, one Scotland, one Wales and one NI
      - County by county?
    - - Bristol
      - What area is best to prove the concept works in many other places?
- - - - Based on Acquaintance, Introduction, Get to Know & Advocate
- - - - Have to earn 30 nudges a month
        
        Only count the ones that end in a sign up?
        
        Mix of financial & team rewards?
- - - - Great. Let me show you the community hub where you can get involved with the projects in your area. We actually don't need to donate money for sign ups, Octopus pledges money to help this cause by you signing up to their green energy.
        
        Oh by the way, the hub hosts weekly video calls with pub quizzes and local tutorials, so it's a great page to be a part of.
        
        Show QR code to get people to like the hub
        
        Remarketing
        
        Show QR club together site
        
        Remarketing
        
        Data capture for the ambassador to follow up
        
        Hand out leaflets with more information
        
        "How it works video" Your community benefits from fundraising, Octopus benefits from sign ups, and you benefit from cheaper and greener electricity.
- - - - Perfect Storm build their club together page
  - - - Emails, create a mail list
        
        Write ups in local newsletter
        
        Promote to friends & family
        
        Promote to the people who occupy the cause's community space
        
        D2D people sent out after 1 month
    - - Weekly video meetings
        
        Quizzes
        
        Book clubs
        
        Concerts for supporting local artists
        
        Local specialists
      - Permitted telesales / messaging
    - - Covid plan
      - D2D (cause focused)
    - - Events / Venues (things that raise awareness, not money)
        
        Street parties
        
        Typical local community events
        
        Coffee mornings
      - D2D Cause Focused
- - - - Based on radius to cause
        
        Define radius
      - Reached sales target?
        
        Yes
        
        Keep door knocking
        
        Cause Target Reached
        
        Is [Area 2] set up?
        
        Yes
        
        1 more item...
        
        No
        
        1 more item...
        
        No
        
        Let go of
        
        Define time to achieve sales
        
        What is the target?
        
        Points system
        
        Sign-up has most points
        
        QR scan has 1/2 points
        
        Visiting on a phone has X points
- - - - Sign Ups
        
        Customer retention & advocacy