C5: BUSINESS & STAKEHOLDER OBJECTIVES

BUSINESS OBJECTIVES

PROFIT

GROWTH

SURVIVAL

MARKET SHARE

OBJECTIVES OF SOCIAL ENTERPRISE

INCREASED OUTPUT

BENEFIT FROM E.O.S

STRONG BRAND IMAGE → EASIER TO SELL

AIM TO PRODUCE & SELL LEVEL OF OUTPUT
→ GREATEST DIFFERENCE BETWEEN REVENUE & TOTAL COST

NEEDS OF COMMUNITY + ENVIRONMENT

PROFITS REINVESTED IN BUSINESS

MAINLY SOCIAL OBJECTIVES

IMPORTANCE OF BUSINESS OBJECTIVES

HELP IN MOTIVATION

UNITE WHOLE BUSINESS TOWARDS SAME GOAL

GIVES WORKS & MANAGERS CLEAR TARGET ON WORK TOWARDS

OBJECTIVE OF STAKEHOLDERS

INTERNAL STAKEHOLDER

EXTERNAL STAKEHOLDER

MANAGERS

EMPLOYEES

OWNERS & SHAREHOLDERS

CUSTOMERS

GOVERNMENT

SUPPLIERS

LOCAL COMMUNITY

LENDERS

HAVE BORROWING REPAID BY DUE DATE

RECEIVE INTERESTS PAYMENTS WHEN DUE

TREATED FAIRLY & NOT FORCED TO REDUCE THEIR PRICES BY BUSINESS WITH STRONG BUYING POWER

RECEIVE PROMPT PAYMENT FOR GOODS SUPPLIED ON CREDIT

CHARGED A FAIR PRICE WHICH GIVES VALUE FOR MONEY

RECEIVE QUALITY GOODS & AFTER-SALES SERVICE

MINIMAL SPENDING ON UNEMPLOYMENT BENEFITS

PAID THE CORRECT AMOUNT OF TAXES ON TIME

RECEIVE BENEFITS FOR THE LOCAL ECONOMY SUCH AS EMPLOYMENT & SUBSIDING OF COMMUNITY FACILITIES

AVOID NEGATIVE IMPACT OF BUSINESS ACTIVITIES (eg.noise, air & traffic pollution)

RECIEVE HIGH RETURNS / DIVIDENDS AS REWARD FOR RISKING THEIR INVESTMENT IN THE BUSINESS

BENEFIT FROM AN INCREASE IN SHARE VALUE

HAVE JOB SATISFACTION & STATUS

RECIEVE SALARY INCREASE & BONUSES

RECIEVE A FAIR WAGE THAT REFLECTS THEIR CONTRIBUTION TO BUSINESS' SUCCESS

HAVE JOB SECURITY