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the marketing enviroment - Coggle Diagram
the marketing enviroment
micro environment
includes supplier that deal direct to consumer and customers and other local stakeholder
marketing environment as the actors and forces outside marketing that affect marketing management
macro- environment
includes all factors that can influence and organization
political factors
tax policy, employment laws, environmental regulation,
Economic Factors
economic growth
interest rates
exchange rates
Social Factors
health consciousness
population growth rate
age distribution
career attitudes
Technological Factors
R&D activity
automation
technology incentives
rate of technological change