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Building Long Term Success - Coggle Diagram
Building Long Term Success
Marketing
Keeping Good Relationships
Working Together
Benefits
Customer Loyalty
Consumer Trust
Cost
Performance
Importance-Performance Matrix
Compare Performance Against Competitors
Importance
Risk and Resilence
Hazards
Impact
Impact Matrix
Managing Risk
Reduce Impact
Reduce Likelihood
Recover
Quality
Why is Quality important?
QA
QC
Measuring quality
Sustainability
Cost
Internal/External
Appraisal
Prevention
Management
Politics
Management
Relationships with stakeholders
Political astuteness - Hartley and Fletcher (2008)
Strategic Thinking
Analysis
Stakeholder Analysis
Political Context
Societal
Organisational
Crisis Management
Internally Generated
Sabotage
Externally Generated
Scandal
What is a Crisis?
Theory
Managing a crisis
Tybout and Roehm (2009)
Griffin (2008)
Measuring Success
10 Key Measures
Brand Equity
Customer Equity
Crane and Matten (2016) matrix
