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SMMCG2 [BS-4] Strategic Positioning and Strategic Renewal - Coggle Diagram
SMMC
G2
[BS-4] Strategic Positioning and Strategic Renewal
Generic Business Strategies
Competitive Advantage
1)Cost leadership
Narrow
Low-cost
Definition
Similar product at lower cost
ex. Walmart
Emphasis on controlling costs
Generate EVA and economic profit
2) Differentiation advantage
Definition
Price premium from unique product
ex. Nordstorm
Narrow
Differentiation
Emphasis on value creation for customers
How to obtain customer value
Market research
Company insight
Common value drivers
Product features
Customer service
Customization
Complement