Benedicte Sponsored Research - Coggle Diagram
Benedicte Sponsored Research
Small mid cap eur
CEOs, CFOs, Heads of IR
1st call with with IR follow up
Information, fish for info, feedback
convince IR: understand that there is a frustration related to qual of reasearch coverage.
: lack of resaerch coverage (local brokersetc..), qual of research coverage. Not always the best who do it. quantity of coverage. Access to INST INV. they don't have enough exposure. Liquidity: INV won't invest bcause not enough stocks. Cross sell
Why would they send you to CEO: if we make them look smart. and solve a pbm regularly cited by CEO
Meet new inv without increase of budget.
Cross selling if not iinterested in Sp Res
Frustration: cost of quotation, activism, stay quoted?. Equity story issues only 5 to 10% of daily issues. Some care alot about this, other just are scared of reporting to board.
they don't have12 diff sources of help, so if we can answer other potentiel needs is a real value added.
want a deep understanding of their needs
big brokers give exposure to INt inv
data quality (more a blue chip argument)
Quality of analysts but also process
info checked thoroughly, model, arguments
comp have less ressources, we have a partnership with BNPP who also fund us which enables us to invest in top quality research: seee if can use MPHORE or ST
exposure to Inst Inv, distribution set up!!!
main diff with other local brokers. Exposure to INT inv. We are in contact with all these INV. Anlaysts are in close touch with info. Need experts who are telling their equity story. We are in the broker list.
corporate broking in case of ecm concerns
get global picture. Able to comm big picture that reassures
1: to gain their confidence
concise and clear
based on what they said how can I we answer they needs quickly
meet new inv without budget increase
Our added value: Getting INV to read a report, getting inv to trust a report, getting inv to act upon a report
What don Inv want