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Corporate Strategies - Coggle Diagram
Corporate Strategies
Diversification
Changing a product to increase differentiation
Examples
LUSH
T-Mobile
Market Development
Developing the market to have a wider target market
Examples
Tissot
Business going online
Market Penetration
Entering an existing market and selling existing products
Examples
Amazon
Spotify
Tesco
Product Development
Developing a product in an existing market to increase demand
Examples
Specialized
Nike