Low sales and pipeline conversion
Competetion
Company
Customer
Climate
Collaboration
Market
Technology
Regulation
There is reduction in demand for the services offered by the comapny
There is a new technology/method available which have made some product of the company redundant.
A new regulation has affected the company
Distribution partners
Distributed channel for the product is not preferred by the customers.
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Vendors
Software Vendors
Hardware vendors
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Price
Competitor have a lower price for the same kind of product
Product
Service
Technology
customer relationship
Value added services
Better sales team
Product
Market reputation
Internal
sales
Marketing
Pricing model are better for competitor for same line of product
Competitor have a better product to offer to customer
Competitors have a quality of product to offer to the customer
Target area
Sentiment
Customer believe quality of product/service is not at par with industry
Price of products are unreasonably high
Industry
Budget
Location
Correct segment targeted
Company not targeting the right set of leads
Company has product only for few buyers persona
Wrong location targeted
Unable to reach at right loacation
Marketing channels ineffective
Ineffecient sales team
Unrealistic expectation