Low sales and pipeline conversion

Competetion

Company

Customer

Climate

Collaboration

Market

Technology

Regulation

There is reduction in demand for the services offered by the comapny

There is a new technology/method available which have made some product of the company redundant.

A new regulation has affected the company

Distribution partners

Distributed channel for the product is not preferred by the customers.

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Vendors

Software Vendors

Hardware vendors

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Price

Competitor have a lower price for the same kind of product

Product

Service

Technology

customer relationship

Value added services

Better sales team

Product

Market reputation

Internal

sales

Marketing

Pricing model are better for competitor for same line of product

Competitor have a better product to offer to customer

Competitors have a quality of product to offer to the customer

Target area

Sentiment

Customer believe quality of product/service is not at par with industry

Price of products are unreasonably high

Industry

Budget

Location

Correct segment targeted

Company not targeting the right set of leads

Company has product only for few buyers persona

Wrong location targeted

Unable to reach at right loacation

Marketing channels ineffective

Ineffecient sales team

Unrealistic expectation