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四、利益相关者，道德与企业社会责任 - Coggle Diagram

- - - - right to timely and accurate information about their investments
    - - right to be fully informed about the products and services the purcahse
    - - right to safe working conditions, fair compensation, and to be treated in a just manner
    - - right to expect contracts to be respected
    - - right to expect that a firm will abide by the rules of competition and not violate antitrust laws
    - - right to expect companies will not violate the basic expectations of society
    - - If any stakeholder withholds participation in the firm's exchange relationship, it can negatively affect firm performance.
- - - - Stockholders
      - Employees
      - Board members
    - - customers
      - suppliers
      - alliance partners
      - creditors
      - government
      - media
      - unions
      - communities
- - - - Gain and sustain a competitive advantage
    - - Laws and regulations are society's codified ethics
        Define minimum acceptable standard
    - - Do what is just, right and fair
    - - Corporate citizenship