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Digital Communication: Retail Food Branding - Coggle Diagram
Digital Communication: Retail Food Branding
Important Information
due week 17
CUAGRD504 Create and manipulate graphics
BSBCRT501 originate and develop concepts
create a retail food brand
create: a logo, a logo style sheet, business card, menu and uniform
Part 1: Research
unpack the brief, then research other retail food brands and collect sample logos
research and list what techniques and software are used to create logos
brainstorm your business name, target audience and SMP
outline cultrual social and environmetal issues and impacts
produce at least 10 thumbnails for the logo and at least 2 for the other items
using feedback, describe modifications of the design
edit and refine your ideas through experimentation
compare how your concepts sits with the market
Part 2: Production
logo: create a full colour and a black n white vector
logo style sheet: research style sheets and provide one for your logo
business card: 90x55 mm standard size
menu: create a customised size with appropriate text
uniform: develop a polo/t-shirt/business shirt
Part 3: Finalisation
confrim all designs are based on original ideas and concepts and there is no legal, ethical and contractual information applicable to the design
list the different file formats used
complete a rational on the design process
insure all files are from the adobe creative suite and have been packaged correctly