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Tools - Coggle Diagram
Tools
MKTG Generalist / Potential CMO
Collateral
ABM campaigns
Strategic research
Long term campaign design
Project/Program Manager
High service improvements
Customer Development
Client journey design
New Service/ Product design
PR
Crisis management
Content marketing/ Head of Content
20% Content Creation
SEO rich articles
semantic core
hire professionals
build semantic core
Bild tech norm for copywrters
created by anyone
Edit 1 - UA grammar nazi
Edit 2 - Target market native
there're native copywriters and content creation agencies
ALWAYS have the next 4 articles ready
80% Content Distribution
F1 Content manager's distribution plan
Your community
Medium
Twitter
Catalogs / communities
Reddits
quora
CONSISTENCY
REMARKET ALWAYS
Remarket to relevant lead magnet
lead magnet followed by automated email chain 3-8 endless emails
CTA - call
F2/F3 - discovery core review
F4 - OU or TM
Influencer marketing
building personal brand if relevant
cross promo with other influencers
for tech linkedin + twitter work great
great English or none
consistent posting or none
all types of content or none
Develop 2-3 evergreen niches / topics
Develop content rubrics dependent on your ICP + your 2-3 niches
Develop a content calendar plan
Recycle content
video becomes text/text becomes video/ both become articles/ articles become posts/ everything becomes a white paper
Head of Demand Generation/ Paid Acquisition
Targeting
Interests
keywords
look alike to your mail list
F1 Lead magnet/white paper
Remarket to F2- webinar/сall/ test quizz
Automated Email Funnel
Active Campaign or other CRMs/ email tools
Leadgen - adds on LinkedIn
outreach campaign
Also better to get 1 person as a main point of contact = used in Outreach - in email marketing in remarking campaign
Remarketing
Google
G mail
UNDERRATED CHEAP EFFECTIVE
youtube
text/video/banner
bing
other platforms