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Segmentation - Coggle Diagram
Segmentation
Work Streams
Lifetime Value
Rep Level
Predictive
How long they stay
How much could they are worth
Costs
General V1
V2 Specific
Define Framework
Version One
Value Segments
Number to be slightly large but not all present in all markets? (i.e. balancing UK against Turkey)
Distribution of campaign order size across markets
Time frame
How to move up
How to move down
Behavioural
Implementation
Measurement
Business Rules
Communications
Market Engagement
Who
Markets
UK
Poland
Russia
Turkey
South Africa
Philippines
What
Lessons from previous segmentations
Test and Learn
What makes this diffferent
External facing
Goal setting
Analytics
Who
Data Science
Marketing
Sales
Finance
Playbook
Who
Sales
Field Management
Training
Compensation
Marketing
Campaign Planning
Communications
Support
IMI
Bozena
Digital
Paanisha
Finance
Damla
Analytics
Reporting