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B207: Building Long-term Success success - Coggle Diagram
B207: Building Long-term Success
Politics of business and management
Political astuteness skills
Engaging in relationships with organisations and individuals
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Organisational perspective
Political astuteness framework
Reading people and situations
Building alignment/alliances
Personal/Interpersonal skills
Strategic direction and scanning
Societal perspective
Political contexts
Institutions
Values
Power
Interests
Stakeholder analysis
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Power v Interest matrix
Cycles of Innovation
Vicious Cycle - generates a negative outcome
Business Cycle
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Waves of Economics
New technology or product to create significant economic growth
Product Life Cycle
Market Economy
Connected periods of expansion then recession
Virtuous Cycle - produces a good outcome
Employment relations
Legal perspective
Empowerment
Flexible working
Employee participation
Economic Perspective
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Macro-economic level analysis
STEEPLE
Micro-economic level analysis
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Employee inclusion
Types of Negotiation
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Bargaining
Between managers
Group problem solving
Grievance handling
Quality and Improvement
Dimensions of service quality
Responsiveness
Assurance
Tangibles
Empathy
Reliability
Seven Key Tools
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Scatter diagram
Pareto chart
Control chart
Checklist
Cause and effect diagram
Stratification
Histogram
Quality control QC
Quality gaps model
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Exploring customer satisfaction
Quality assurance QA
Six Sigma
Perception based quality models
Zone of tolerance
Expectation of service level
Adequate/Desired
Marketing in the long-term
Relationship marketing
service-dominant logic
Types of relationships
Buyer-maintained
Bilatera
Seller-maintained
Customer value and customer satisfaction
Life Cycle
Expansion
Commitment
Exploration
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Dissolution
Awareness
Indicators
Behavioural
Psychological
Economic
Customer loyalty
Marketing loyalty ladder
Client
Advocate
Supporter
Partner
Prospect
Purchaser
Relationship states
Transitional
Transactional
Communal
Migrate mechanisms
Betrayal
Endowment
Recovery
Neglect
Exploration
Damaged
Relationship constructs
Dependance
Norms
Ethical
Commitment
Trust
Internal marketing
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Types of employees
Unfair customers
Internal marketing communication
Leadership and management
Management
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Budgeting
Structuring jobs
Planning
Staffing Jobs
Process
Measuring performance
Problem solving
Leadership
Taking and finding opportunities
Motivational theories
Hertzbergs two factory theory
Presence of motivation
Absence of hygiene
Maslow's hierarchy of needs
Esteem
Physiological
Safety & security
Belonging
Self actualisation
Planning for short, medium and long-term success
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Long term
Medium term
Short term
