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Internal analysis - Coggle Diagram

- - - - are key impediments to the firm's current or desired position
        
        entrance of new competitors
        
        increased bargaining power of key buyers and suppliers
        
        slow market growth
        
        new regulations
    - - a limitation or deficiency in one or more resources or capabilities relative to competitors that impedes a firm's effective performance
        
        limited financial capacity
    - - is a major favorable situation
        
        identification of overlooked market segments
        
        changes in competitive or regulatory circumstances
        
        technological changes
        
        improved buyer or suplier relationships
    - - a resource advantage relative to competitors and the needs of the markets a firm serves or expects to serve
        
        resources and competences available to the firm
  - - - a firm that has identified several key strengths faces an unfavorable environment.
    - - faces impressive market opportunity but is constrained by weak internal resource
    - - the most favorable situation: the firm faces several environmental opportunities and has numerous strengths that encourage pursuit of those opportunities
    - - is the least favorable situation with the firm facing major environmental threats
        from a weak resource position
- - - - involved in the physical creation of the produc, marketing and transfer to the buyer and after-sale support
        
        outbound logistics
        
        finished goods warehousing, order processing, order picking
        and packin, shipping, delivery vehicle operations
        
        marketing and sales
        
        advertising and promotion, market research and planning, and dealer/distributor support
        
        operations
        
        production, assembly, packaging, equipment maintenance, facilities,
        operations, quality assurance,environmental protection
        
        service
        
        assistance to buyers such as intallation, spare parts delivery, manteinance and repair, technical assistance, complaints
        
        inbound logistics
        
        fuel, energy, raw materials, parts components
    - - assist the firm as a whole by providing infrastructure or inputs that allow the primary activities to take place on an ongoing basis
        
        human resource managment
        
        recruitment, hiring, training, development, and compensation of all types of personnel;
        labor relations activities
        
        research, technology, and systems development
        
        process design improvement, equipment design, computer software development, telecommunications systems
        
        general administration
        
        general management, accounting and finance, legal and regulatory affairs, safety and security, management information systems, and other "overhead" function
        
        procurement
        
        purchasing and providing raw materials, supplies, services and outsourcing