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Advertising - Coggle Diagram
Advertising
there are different parts in a printed advert
slogan
headline
body copy (text)
brand name
image
logo
call-to-action
most common types of media
television
press
radio
internet
posters and billboards
purpose
Product advertising
competitive advertising
comparative advertising
pioneering advertising
institutional advertising
public service advertising
it's the most common type of promotion :
it's the way which the seller communicates with consumers