Please enable JavaScript.

Coggle requires JavaScript to display documents.

Inside the writing process - Coggle Diagram

- - - - We need to acknowledge the Big Idea and the value proposition that we’re offering today, which means we need to remind them why they’re here, and how they’re going to benefit.
      - We want to provide a reason for the existence of this webinar… Why did you put all of this time and effort into holding this training session?
      - We want to recognize our target audiences so people feel like the presentation will be relevant to them.
      - We want to acknowledge that we know what they’re really after.
      - We want to provide proof of what they’re going to learn. For example, I’m going to teach you how to grow the biggest and juiciest vegetables you’ve ever seen, by showing you exactly what I did to win the Garden State Tomato Contest last year.
      - We want to spell out our goals for the webinar.
      - We want to state why this information is important and relevant to them right now.
      - We want to share our agenda to the webinar so they know what they can look forward to.
      - We need to introduce ourselves and give them information about our background and why we have value to offer them.
      - We need to demonstrate that this webinar is exactly what they’ve been looking for.
      - And finally, we need to reduce skepticism, and assume a position of abundance and leadership by demonstrating a willingness to kick people out, and by setting the rules and expectations for the show.
      - Welcome to today’s training webinar on how to __, without ___ and __.
        
        I put together this webinar because… (Reason Why)
        
        So whether you’re _, __, or _, this webinar is for you. (Identify Target Audience)
        
        Today I’m going to show you how to ___, without __, __, and __,
        
        I’m going to teach you how to do this by showing you how I _.
        
        I have three goals for you today __, __, and if you stick around to the very end, I’m even going to ___.
        
        Here’s why this is important to you right now…
        
        Here’s our agenda…
        
        Here’s why I’m qualified to teach you…
        
        Is this really for you?
        
        House Rules