Since the ascetic of the video will be in a cartoon y way, the obvious main target demographic would be a younger set of viewers,k however that is not all that i am going for. since Lego is such a recognizable product that spans multiple generations, and adults would immediately take notice of the ad, i have taken inspiration from the recent ads on you tube advertising a game called league of legends, however the ads were made by other you tubers, and when i saw that i immediately recognized how the style looked familiar so that is what i am going for in my ad