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Scenario-based Design - Coggle Diagram

- - - - Use a specific story to construct and illustrate design solutions
  - - - Written accounts and narratives of the user’s experience
      - Good for engagement
      - Bad for specifics
      - Use personas as characters to help with empathy
    - - Visual storytelling with sketches/cartoons
      - Usefulness
        
        If done right, can help gain quick invaluable user feedback on early ideas
      - Challenges
      - Elements
        
        Level of detail
        
        Too much detail can lose universality
        
        Inclusion of text
        
        Often necessary, but keep it short
        
        Inclusion of people & emotions
        
        Include people experiencing the design and their
        reactions to it
        
        Number of frames
        
        4-6 frames/panes is ideal
        
        Portrayal of time
        
        Only use if it is necessary to understand story
      - Photo storyboards
        
        Use Photoshop filter “cut out” or similar
        
        Grab images form other sources
    - - Richer visual storytelling
      - Advantages
        
        more engaging
        
        Specifics/prototypes are shown more easily
      - Disadvantages
        
        Requires actors
        
        more difficult to create
        
        harder for people to relate to
  - - - Orienting phase
        
        Figure out how I can do it
      - Searching behavior
      - Opportunistic behavior
        
        Send an interesting review to a friend
      - Problem solving/error recovery
      - Customization and personalization
        
        bookmark
        
        customize
- - - - how the user wants to feel while using a product
    - - tangible outcomes of using the product
    - - personal aspirations
  - - - Qualitative data
      - Quantitative data
      - Logical categorizations
        
        target audience, expert users, opportunity users
    - - Analyze data to identify emerging categories of users
        
        groupings based on user goals or motivations for technology
    - - Represent each segment with an archetypal character
      - template
      - Warning
        
        Personas are not stereotypes
        
        data from the real world
        
        Personas are not the same as roles
        
        People with the same roles might have very different goals and needs