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Chapter 15 - Coggle Diagram

- - - - orders can be made instantly
      - large amount of information
    - - some countries internet access is limited
      - competitions from others website
  - - - cheap
    - - may not be seen in the target market
  - - - adverts are permanent
      - cheap
    - - may not be read
      - can be annoyed
  - - - only in black and white
      - young people do not purchase/read traditional newspapers
    - - bought by particular customers
      - large number of audiences
  - - - reach specific customers
      - look more attractive as it's colorful
    - - published only once in a period
      - more expensive than newspapers
  - - - easily be missed
      - no detailed information shown
    - - cheap
      - permanent
  - - - seen by only a limited number of people
    - - give visual image of product in positive way
      - effective if target audience goes to see particular films
  - - - expensive
      - young consumers may not watch many television programs
    - - reach millions of people
      - look attractive
  - - - cheaper than TV
      - reaches large audience
    - - can't put across visual message
      - expensive
- - - - Sales promotion
      - Advertisement
  - - - When the advertising give full information about the product
    - - When the advertising persuade the consumer that they should buy the product
    - - Set objective
        
        Decide advertising budget
        
        Create an advertising campaign
        
        Select the media
        
        Evaluate the effectiveness