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ADVESTISING - Coggle Diagram
ADVESTISING
Element of Printed Advert
Slogan
Text
Headline
Image
Brand Name
Call to Action
Logo
MEDIUM
Press
+) Specific Target
-) Lower Impact
Internet
+) Highly effective
+) Very Cheap
-) A lot of Competiotion
Radio
+) Cheaper than TV
-) Low Impact
Television
+) High Impact
-) Very Expensive
Posters & Billboards
+)High Impact
-) Fixed Location
Type of Advestising
Institutional Advertising
Enhancing Corporation Identity
Advocacy Advertising
Public Service Advertising
Product Advertising
Comparative Advertising
Competitive Adverstising
Pioneering Advertising