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Research Approach (High level (Objective (Product reserach, Strategy focus…
Research Approach
High level
Goal
Actions
Objective
Product reserach
Strategy focus
Story
Method
Desk research
Competitors
Head-to-head
exact
First tier
similar
Second tier/indirect
substitite
Profiling
Information
Revenue
Sales
Strategies
Pricing
Product range
CS
Growth
Approach
Ads
Materials
Website
Trade show
Salesforce
Trade organization
Data base
Strenghths
Weakness
Framefork
SOAR
Market
Share
Industry
Gov
Industry
Customers
Own idea
Segmentation
Subsegment
Sub-subsegment
Market
Standard attributes
Demographics
Age
Gendar
Psychographics
Lifestyle
Stage of life
Interviews
Qual x quant
Customer challenges
Concerns
No KPI
Roadmap
Delivery
Message
Background summary
Handout
Strenghs/weaknesses
Method
Approach
Timeframe
Sources
Format
10 pages
15 mins