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Grameen Danone Food Ltd. (Grameen Danone plant (lower standard plant, very…
Grameen Danone Food Ltd.
Joint venture
Grameen group
Grameen Danone
In 2006
Daily healthy nutrition
Reduce Poverty
Production at Bagra District
Social business enterprise
not a charity
not a regular business
aims explicitly
Muhammad Yunus
the founder
winner of Noble Prize in 2006
advocates a social business enterprise
Under principal
registered
ownership
Four main objectives
1) Offering a high nutritional value product
Shakti Doi yogurt
contains important micronutrient
each cup weight at 80 gram
price at five taka
fulfill 30% of children's daily nutritional requirements
2) Create jobs
reduce poverty
buy main ingredients from local producers
provide plant jobs
involve communities
3) Protect the environment
operated by renewable energy
packages are recyclable
4) Economically viable
implements a social mission
based on a business model
Grameen Danone plant
lower standard plant
very small size plant
500 square meters surface area
optimizes local resources
uses little high-tech machine
equipment is bought locally
3000 kg per day production
Bangladesh
slow spread of electricity
only 30% have access to it
insufficient energy supply
most rural are not equipped with refrigerators
Distribution system
Grameen Ladies
door-to-door sales people
borrowers of Grameen Bank
small shops are engaged
Delivery
deliver in cool conditions
put in ice box
delivered by rickshaw vans
carry it to Grameen Ladies and shops
Door-to-door sales
Grameen Ladies receives their yogurt
carrying teh yogurt in isulated blue bag
give the yogurt to Grameen Danone
make door-to-door sales
Yogurt
popular among Bangladeshi
not fortified
considered as sweet
Workshop
create awareness
nutritional value
grow strong
cheaper than the traditional yogurt
Fieldwork
conducted at the Grameen Danone plant
Mazhira branch of the Grameen Bank
place for weekly meetings
Grameen Danone
divides villages in Bogra
three blocks
one block three sales managers assigns
Three sales manager
54 Grameen Ladies
one Grameen Lady per 1000 villagers
1000 cups per day
Allocation of cups
100 cups per day
200 cups per day
50 cups per day
Grameen Ladies
experience in door-to-door sales
one taka per cup commisions
save 30% of one taka
5 days a week door-to-door sales
sells 100 cups per day
earn 2000 taka per month
The bankers of Mazhira branch
explains nutritional value
build awareness
importance of balanced diet
weekly meetings
In Bogra
met a Grameen borrowers
tasting Shakti Doi
differences quality between Shakti Doi and traditional yogurts
Male Grameen borrowers
bought rickshaw vans
small loans
started a yogurt delivery business
Yogurt production
improved quality's life
started new jobs
expanded business oppoturities
Shokti Doi
promoted among local peaple
successful in creating awareness
based on Grameen Bank's practical experiences
enjoyed health benefits
Suggestion
plays an important roles
in terms of viable economic activities
grass-roots nutrition education