Survey research has several inherent strengths compared to other research methods. First, surveys are an excellent vehicle for measuring a wide variety of unobservant data, such as people’s preferences, traits, attitudes, beliefs, behaviors , or factual information.
Questionnaire Surveys. Questionnaire is a research instrument consisting of a set questions intended to capture responses from respondents in a standardized manner.
Types of interview survey include: face-to-face interview, focus groups telephone interviews.
Biases in Survey research include: non-response bias, sampling bias, social desirability bias, recall bias, common method bias
Some useful probing techniques are: the silent probe, overt encouragement, ask for elaboration, and reflection.
his bias can be potentially avoided if the independent and dependent variables are measured at different points in time, using a longitudinal survey design, of if these variables are measured using different methods, such as computerized recording of dependent variable versus questionnaire-based self-rating of independent variables.