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DS 2.0 Lockdown (Ambassador Network (Nano / Micro-influencers) (Pros and…

- - - - Pros
        
        No dodgy content as everything can be pre approved by Octopus
        
        The team will be thinking more about how to gain new follows, so if successful, the accounts may reach a higher number of people
      - Cons
        
        A clean branded account may look 'spammy' and could be deleted by instagram
        
        It's not a personal account anymore, would it make more sense to have one octopus account that the 20 manage?
        
        Family and friends are unlikely to follow the account once they realise it's promotion related
        
        They start at 0 followers, it will take much longer to see engagement
    - - Cons
        
        They could be advertising to their social groups that aren't in charge of bills
        
        Sales team may not want to put work content on their personal accounts
        
        Sales team could loose connections by spamming with content
        
        Having risky content on their social channels (historical and new) that we can't fully control, as the rep would have to tag a post up as needing approval
      - Pros
        
        They may be more likely to post as they're likely to be logged into their primary account
        
        They already have a social following from people they know
        
        Each sales rep can make it their own, with their own style/tone of voice (within brand guidelines)
        
        It's personal, so engagement will be much higher than a branded account
  - - - Youtube
      - Leverage user/sales team generated content
      - Testimonials from the team
      - Social media takeovers
    - - Leave this for influencers?
      - Whitelisting
        
        SocialCert
  - - - Sales not Social
      - Increased management time
      - Low reach (ceiling)
    - - More authentic
      - Lower cost
      - Higher engagement
- - - - Get the sales team to come up with ideas for campaigns to encourage user content
      - Can we tie this in with SEO at all?
    - - Viral content ideas
        
        Design your smart meter competition (#RedCupChallenge)
        
        Houseplant challenge
        
        Gardening challenge
        
        Build your own computer tutorials
        
        Social pages / groups for eco
        
        Add to existing eco groups
        
        Social groups for challenges
        
        Create a eco home Pinterest group / social group
        
        Infiltrate some Pinterest groups
        
        Wildlife habit how to's for kids
        
        Endangered species / woodland count
        
        Recycling fashion show live on Octopus social media
        
        WORLD ENVIRONMENT DAY JUNE 5th
        
        I've just done the "x" challenge, tag 5, run 5, donate 5
        
        How much money you can make with octopus energy (challenge)
        
        Octopus Energy's big night in
  - - - imagery videos etc
      - Hashtag for any campaigns
- - - - We can approve content before it goes live (Hootusite or Kontentito)
      - We will get the team to schedule a minimum of a week behind, so we give the Octopus team time to approve
    - - We can have visibility of comments, but will not be able to approve them pre go live