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COMPETITIVE STRATEGY AND STRATEGY DIRECTION FOR TOURISM,HOSPITAL AND EVENT…
COMPETITIVE STRATEGY AND STRATEGY DIRECTION FOR TOURISM,HOSPITAL AND EVENT ORGANIZATIONS
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Competitive strategy is concerned with the bases on which a strategic business unit (SBU) might achieve competitive advantage in its chosen market or markets.
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Retrenchment strategies
An organization’s SBU may pursue a retrenchment strategy when it is in a weak competitive position and the environment remains hostile for the alternative stability or growth strategies.
Stability strategies
can be very useful in the short-to-medium term but can be dangerous in the longer term as competitors start to make inroads into market share
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