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Call Script Pain Points Intro (current environment questions (who are you…
Call Script
Pain Points Intro
cold call close
but i have called you out of the blue and i am not sure if this is the best time to discuss this.
are you interested in discussing this a little more?
are you available for a brief 15 - 20 mins meeting where i can share some example of how we have helped other [target buyer type] to
value point 1
value point 2
value point 3
or are you available to continue talking about this now?
Sales takeaway
i don't know if those are areas that you want to improve and that is why i wanted to call you with a question or two.
pain points
when I talk with other [target buyer type], they often have challenges with:
pain point 1
pain point 2
pain point 3
are you concerned about any of those areas?
current environment questions
who are you currently using today?
how long have you been with them?
how is everything going?
what are some things that you think could be better?
what are some things you like about what they provide?
if you could change one thing about their product/service, what would it be?
when was the last time you considered other options in this area?
(Sizing Question) How many ... do you currently have?
are you the right person to discuss this area with?
product
benefits
our [product name] can help [target buyer type] to
value point 2
value point 3
value point 1
differentiation
some ways that we differ from other options out there are
differentiation 1
differentiation 2
differentiation 3
we provide [Product name] and that includes
feature 2
feature 3
feature 1
impact of doing nothing
some things to be concerned about when not doing anything in this area are
pain point 1
pain point 2
pain point 3
company bragging points
other key details about us are
company fact 1
company fact 2
company fact 3
name drop
we worked with [customer name and helped them to [technical improvement]
we were able to do this by providing our [product name]
this ultimately helped them to [business improvement]
pain questions
if i could ask you real quick
pain question 1
pain question 2
pain question 3
Intro
Hello, [contact's name]. this is [your name] with [your company]. have i caught you in the middle of anything?
pain points
great. the reason for my call is that we work [target buyer type] and help them to solve the challenges of
pain point 3
pain point 2
pain point 1