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Google Ads (Advance business goals (Build awareness, Influence…
Google Ads
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Campaign Types
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Display
Smart display campaign
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Key benefits
Simplicity: Budget, bid & creative assets
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Automated Bidding
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Bidding strategies
Consideration-focused bidding strategies: if you want to drive as many clicks as possible within a set level of spend
Awareness-based bidding strategies: ad is visible for certain queries and even at certain locations on the page
Conversion-focused bidding strategies: tracking actions like
post-click, valuing conversions equally, and looking to maximize the number of conversions
Revenue-focused bidding strategies: tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target
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