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Aubrey's Restaurant (Strategies (Talk to people (Internet polls,…
Aubrey's Restaurant
Promising attributes
Consumer behavior
Eating out
New menu
Creative
Price
Family
Whole family
Significant savings
Reasonable price
Amount to Food
Strategies
Talk to people
Internet polls
Social media
Public places
Food courts
Malls
Real need?
People eat out
New menu
Trying new
Fun atmosphere
Kid friendly
Customer base
Families
Children
All ages
Couples
Trying new
Avoid obsolesce
People eat out
Food industry
Always a need
Promising numbers
Positive research