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K's Cafe & Bakery Got a Good Idea? (Things to do (Talk to people,…
K's Cafe & Bakery Got a Good Idea?
Promising Attributes
Solves Problems
Offers access to specialty bakery
Accommodates food allergies and restrictions
Offering custom, customer-specific treats
Involves Savings
Promotional deals
Sales on products
Planning ahead
Fits Consumer Behavior
Unique and differentiated products
Meets customers wants and needs
Word of mouth spread of my business
Many customer want "healthier" products, which will be acommodated
Things to do
Talk to people
Community
Trustworthy people
Friends/family
People in similar business
Real need
Custom-made treats
Allergy and food restrictions accomodating
Access to a nearby bakery
Consumer target
All ages
People with allergies
People with food restrictions
People who love sweets/baked goods
Avoid Obsolescence
Won't "go out of style" due to demand year-round
Make changes to better reach wants and needs of customers
Update and modernize the business
New products frequently