Please enable JavaScript.
Coggle requires JavaScript to display documents.
Blackbird Printing Company / Good Idea (Good Signs Questions (Market…
Blackbird Printing Company / Good Idea
Good Signs Questions
Market Problems
Online competitors unable to print on customer-supplied apparel
Minimum quantity requirements forces customers to order more than they need
Turnaround from online competitors is several weeks
Other Customer Benefits
Able to offer flexible hours and/or personal delivery to make sure they get what they need by the time they need it
Job information is saved to make re-ordering easy and consistent
Flexibility in working with customers to make suggestions or changes to end up with a product they are happy with
Savings
Cost to reprint or print additional items is much lower than placing a second online order
Allowing the customer to source and supply their own apparel can help them avoid overpaying for items
In-person job pickup saves on shipping costs
Fits Consumer Behavior
Allows customers to design and supply their own artwork
Ability to produce a consistent print on a variety of types of apparel based on customer needs
Ability to produce a replica (e.g.: if the customer has a sample and they need more printed)
Things To Do
Talk To People
Discuss risks and practices with other print shop owners
Join a local chamber of commerce to collaborate with other small business owners
Talk to potential customers about their needs
Obsolescence
Ability to adapt new printing techniques
Be aware of available alternatives and their pricing to know how to offer a better service
Printmaking is a stable industry with a variety of applications
Real Need
Identify businesses who currently pay too much for their apparel and offer a better price
Offer various printing techniques to meet the customers needs in the most cost-efficient way
Identify what customer needs are not being met by the current available alternatives
Potential Customers
Service industry business who need apparel for employees
Contact non-profits and volunteer organizations and offer flexible pricing to secure their business
Target businesses who will need a reliable supplier for repeat orders (e.g.: annual events, merch sales, employee apparel)