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Thomas Market Int audience map (Scenario 2 (Pain points (Might lose their…
Thomas Market Int audience map
Scenario 1
Inv relationship team HIR
HIR dir
Member of team
Treasurer
corp finance
pain point
Something they didn't see coming: inv building position
questions they cannot answer
vision not goods
budget
yes, but small
no ask top management
final decision power: 4/10 BUT CANNOT BYPASS THEM
mindset: Very interested
Understanding of situation
high level
increase their knowledge
better vision of what is happening
Scenario 2
CFO
CEO
Have less time
Want little but strategic info
understanding
High level
Base decision on strategic points they have in mind
Pain points
Might lose their job
if new investor that can criticize them
they own part of the company sometimes
career and financial aspect
privileged relationship with you
establish trust but it takes time
BNP senior banker who has good relationship with CEO. and sometimes CEO very inetrested in what I'm saying and doesn't want to lose control
Important to maintain good/trust relationship with internal senior banker
BI
Takes you behind THE scenes
A whole world of possibilities