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Female millenials (To society (Low trust towards the social construction…
Female millenials
To society
Low trust towards the social construction
revolutionary
Doubt with mainstream and government
Lower (than male) expectation towards future
self improvement
Set a high value on the moral image and social responsibility of a company
situation of Adidas
Personal: self satisfaction
Opinion
Self recognition
Self expression
Social
Power
Equality
improving
Beauty
Glad to shopping on it
Social
comparation
recommandation