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Mapping our prospect's journey, Google Ad is shown (Searches for "…

- - - - 7-day Trial Expires
        
        Converts to Paid Subscriber
        
        :fire: :fire::fire: Somebody ring that bell!! :bell: :bell: :bell:
        
        Refers a friend / colleague
        
        referral
        
        Does not subscribe
    - - Free video / guide / webinar sent to their Email address
        
        Email address captured and entered into CRM
        
        signed up for free thing
        
        Free thing emailed
        
        Newsletter / email after X days
        
        Newsletter / email after X days
        
        Signed up for free trial
        
        Follow up call
        
        Follow up email