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Instagram (Instagram Marketing strategies (Images (Lavoie, 2015), Posts…
Instagram
Technical structure
Network structure (Bossetta, 2018)
Functionality (Bossetta, 2018)
Algorithmic filtering (Bossetta, 2018)
Datification (Bossetta, 2018)
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Reaction
(Virtanen, et al., 2017) Likes
(Virtanen, et al., 2017) Comments
(Vinaika & Manik, 2017) Feedback
(Ha, et al., 2017) Shares
(Ghahreman, et al., 2017) Hashtags
Benefits
(Wally & Koshy, 2014; Huey Lim & Yazdanifard, 2014 ;Lavoie, 2015) Brand awareness
(Soegoto & Utomo, 2019; Teo, et al., 2019) Purchasing intention
(Wally & Koshy, 2014; Huey Lim & Yazdanifard, 2014; Lavoie, 2015; Jessica de Brito Silva, et al., 2019) Customer engagement
(Khan, 2018) Brand loyalty
(Khan, 2018) Brand equity
Challenges
Privacy issues (Vinaika & Manik, 2017)
Ethical issues (Vinaika & Manik, 2017)