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Change Management (One of the earliest and still most influential theories…
Change Management
One of the earliest and still most influential theories of change management is Everett Rogers’ ‘Diffusion of Innovation’ (1962). he focused on how change must be ‘diffused’ over time and in relation to existing communication channels within a prevailing social system
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resistance to change
In order to deal effectively with this resistance, managers must adopt a more bottom-up and consultative approach to change.
Kotter (1996) has famously introduced an eight-step process for achieving successful change management
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